UDOOH RESOURCES
Choose the right in-store placement
Match the medium to the message, the space and the next step.
When the message changes
Digital screens suit rotating offers, product videos and staff-prepared updates. Keep each creative readable at the distance it will be viewed.
When one message stays in place
An LED light box illuminates a printed poster; a standee gives a printed creative a freestanding footprint. Plan physical artwork replacement when the message changes.
When the product needs a presence
A showcase lets people see physical products in an agreed display area. Confirm handling and replenishment separately from the campaign creative.
Choose the action before the artwork
Decide whether you want people to ask staff, browse a catalogue, book or enquire. A focused message is easier to understand than a creative asking for several actions.