Check a QR destination before customers scan

Choose the destination before making the code

Name the task: view a menu, ask about an appointment, open a catalogue or complete a form. Link to the page that handles that task. Avoid sending a customer to a general homepage when the display promises a specific product.

Check who owns the destination and who can update it. If a supplier hosts the page, confirm what happens if the service ends. A printed code is harder to change than a screen image, so choose a URL you can keep working.

Test the whole path on a phone

Scan the actual printed proof or screen image from the intended position. Use mobile data for one test so you do not rely only on the outlet's Wi-Fi. Check another phone where one is available.

Follow the path as a customer would. Confirm that the right page opens, text is readable and the promised action is available. Check any form confirmation or booking request with a clearly labelled test that staff will not mistake for a real order.

Explain what scanning does

Write a short instruction beside the code, such as 'View today's menu' or 'Ask about appointment availability'. Explain whether a request still needs confirmation from staff. A successful scan alone does not confirm a booking.

Offer a staff-assisted route for customers who cannot or prefer not to scan. Keep the code clear of glare and folds. If scanning is unreliable, change the placement or size and test the physical result again.

Keep the destination accurate after launch

Assign someone to check opening hours, prices and availability on the destination. If the campaign ends, remove the promotional display or update the page to explain what is currently available.

Record when the link was last tested. If you change the destination, scan a code already displayed in the outlet to confirm it still works. Do not assume that editing the source file changes every printed copy.

Record only what the test establishes

Separate scans, enquiries and completed transactions in your records. Some people may scan more than once; others may buy without scanning. Do not label every scan as a new customer.

For a small outlet, a manual enquiry log may be enough to start. Keep customer contact details out of public spreadsheets and displays. Collect only what your existing process needs, with a clear explanation to the customer.

Your working sheet

Print this resource or choose Save as PDF in your browser. Write the details below before launch and review them with the person responsible.

1. Destination URL and task
2. Owner of the destination
3. Devices and printed proof checked
4. Confirmation process tested
5. Staff-assisted alternative
6. Last test date and next review