FREE PLANNING TOOL
Check the contribution behind an offer.
Enter figures on the same accounting basis. This calculator shows arithmetic, not a forecast of demand or net profit.
Your calculation
Press Calculate contribution to use the figures above. The defaults are illustrative, not Udooh pricing.
Read the result correctly
Discounted price = usual price × (1 − discount ÷ 100). Contribution per sale = discounted price − entered variable cost. Sales to cover campaign spend = campaign spend ÷ contribution, rounded up.
This excludes fixed operating costs and does not account for customers who would have bought anyway. A positive contribution does not establish that the campaign is profitable. The result depends on the completeness and accuracy of your inputs.
A worked example
At a usual price of Rs 500, a 10% discount gives a price of Rs 450. With Rs 300 in variable cost, Rs 150 remains per sale. Ten sales at that contribution cover Rs 1,500 of entered campaign spend before fixed operating costs.
These are made-up figures. They do not predict how many customers will buy. Ask the person who keeps your accounts to prepare figures on a consistent basis if you are unsure how to enter them.
Keep the assumptions
Save a note of the inputs and the date you checked them. Choose a stop condition before the offer begins, such as a stock limit or an unmanageable response queue. Customer data is not needed for this calculation.
Read the promotion cost guide or download the campaign tracker.