Your first 90 days of 2027: an outlet planning workbook

Begin with a working baseline

Use the most recent four comparable weeks you have. Record completed purchases or appointments, opening hours and the number of staff available. Mark closures and unusual events beside the figures. If you have no records, spend the first week collecting them rather than inventing a baseline.

Choose an outcome you can count, such as enquiries that become confirmed appointments. A salon with spare weekday slots needs a different plan from a restaurant whose kitchen is already full at dinner. Write the problem in one sentence before choosing an offer.

Weeks 1 and 2: fix one point of confusion

Ask the team which question customers repeat most often. Check the answer at the entrance and at the counter. Is the current price visible? Can visitors understand what a service includes? Does the booking link lead to the right place?

Make one correction and name its owner. Keep the other messages steady while you observe the change. This will not prove causation, but it makes the result easier to interpret than changing every message at once.

Weeks 3 to 6: run one bounded campaign

Write the offer, available capacity, end date and maximum spend before launch. Include the cost of artwork or printing. If a discount is involved, work through the promotion calculator before approving it. A full appointment book or low stock should trigger a replacement message.

Use a weekly rhythm: check the offer at opening, record enquiries during each shift and review results at the end of the week. Keep a copy of the exact artwork so the team can see what customers saw. Do not rely on memory after several edits.

Weeks 7 to 10: repeat what you can deliver

Look for an operational result you can explain. Perhaps staff answered enquiries faster, or fewer customers asked which products qualified. Keep useful changes even when you cannot attribute a sale to a display.

Before increasing spend, check service quality and capacity. If the offer produced bookings that staff could not fulfil, fix that constraint first. Repeat the test in a comparable period and note any changes in opening hours or local events.

Weeks 11 to 13: decide what continues

Compare the outcome with your baseline, alongside costs and staff time. Separate observed results from assumptions. A rise in purchases during a holiday is not evidence that one screen message caused the rise.

Choose what to keep and what to stop. Write the next quarter's question using what you learned. A short record of a failed test is useful if it prevents the team from paying for the same mistake again.

Work through an outlet example

Illustrative example: a salon wants to fill spare weekday afternoon appointments. The owner checks actual availability, chooses a service the team can deliver and asks reception to record enquiries and confirmed bookings separately.

The review includes cancelled appointments and the time spent responding. If afternoon capacity fills, the message changes to the next available window. This example is a planning method, not a Udooh customer result or a promise of extra revenue.

Your working sheet

Print this resource or choose Save as PDF in your browser. Write the details below before launch and review them with the person responsible.

1. Quarter's problem and chosen outcome
2. Baseline period and known exceptions
3. Available capacity and stop condition
4. Campaign dates, message and approved terms
5. Budget including artwork and staff time
6. Person responsible and weekly review time
7. Observed result versus assumptions
8. Keep, change or stop next quarter